Advertising is the waste of resources?


  • It’s an expense
  • May or may not yield results
  • Effectiveness of traditional means of marketing cannot be evaluated
  • Adversely affects the vulnerable section of society
  • Focus is shifted on marketing rather than the quality of product


  • Makes us aware of actual things available
  • Advertisements are now the base of large organizations who derive a major part of their income through advertisements.
  • Helps in educating the masses.
  • Increases employment opportunity in marketing dept. of organizations.
  • Helps in better price comparison

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