- It’s an expense
- May or may not yield results
- Effectiveness of traditional means of marketing cannot be evaluated
- Adversely affects the vulnerable section of society
- Focus is shifted on marketing rather than the quality of product
- Makes us aware of actual things available
- Advertisements are now the base of large organizations who derive a major part of their income through advertisements.
- Helps in educating the masses.
- Increases employment opportunity in marketing dept. of organizations.
- Helps in better price comparison